The Volt is back on track following the best-in-its-history March sales of 2,289 units.
This tops December’s 1,529 units, and GM CEO Dan Akerson has been quoted saying he’d like to see 2,000-3,000 per month, but we’ve heard others at GM say they’d not be surprised if April is weaker month than last.
With the politically mixed environment it has had to face, the “batterygate” issue behind it, and more positive pressure for sales, GM’s halo car still has industry watchers waiting to see where it will go.
Other sales-inducing factors include the solo-HOV-lane legal California Volts now available, ever-rising fuel prices, and an apparent taming of some of the critics, not to mention conservative public figures coming out in its favor besides.
Still, the Volt catches criticism for its price, which despite government subsidies being available, has even some of those who otherwise love the car expressing hope for a decrease. Other early adapters have said they are fine with it, have said it is a good value where it is, and are reaping big savings month after month.
Adverting, marketing, word of mouth recommendations – and a fairly low lease rate deal being offered – are all other factors that stand to increase sales, and most of all are the underlying fundamentals: It is an idea whose time has come.
Source: GM-Volt.com
