- Sustainable mobility tour to bring interactive experiences and innovative technologies to communities across the country
Herndon, VA - During an event at its Electronic Research Laboratory today, Volkswagen of America, Inc. announced the Think Blue® Tour, an interactive mobile display and activity center created to educate consumers about ecological sustainability and fuel-efficient technologies. The 15-stop tour will set the principles of Think Blue-Volkswagen's holistic approach to environmental sustainability-in motion as it travels throughout the United States from March through December 2012.
"This tour is a great way to demonstrate our Think Blue philosophy, which is at the heart of the Volkswagen brand," said Jonathan Browning, President and CEO, Volkswagen Group of America. "We are incredibly excited to offer consumers a unique experience that not only showcases Volkswagen's fuel-efficient product range and manufacturing, but also engages them in fun games and activities that reinforce individual action and eco-friendly behavior."
The tour will be driven by a high-efficiency cab and 53-foot trailer decorated with vibrant Think Blue imagery, which will serve as the backdrop for each event. At each stop, Volkswagen will display a range of fuel-efficient vehicles, including the all-new 2013 Jetta Hybrid, E-Golf prototype and Passat TDI® Clean Diesel, among others.
In addition, consumers will have a chance to get involved by entering contests and participating in games and other activities that reward sustainable behavior. Interactive exhibits range from a Think Blue info-kiosk to a pedal-powered smoothie blender, as well as take home giveaways.
Volkswagen product and technology specialists will be on hand at each event to guide visitors through the exhibit and discuss the wide range of current and future fuel-efficient powertrain options, as well as the Think Blue initiatives that Volkswagen and its partners have created in recent years. They will also share information regarding the energy-efficient processes and technologies at work in Volkswagen's Platinum LEED® Certified manufacturing facility in Chattanooga, Tenn.
Tour stops include locations that best represent different aspects of the Volkswagen Think Blue philosophy, from major environmental summits and public policy conferences to cycling competitions and outdoor music festivals. The display is completely scalable, and can range from a fully interactive outdoor experience to a smaller booth that showcases Think Blue products and technologies at an indoor trade show.
The current tour schedule spans more than 12 cities in ten states from coast to coast, with additional stops likely to be added in the coming weeks. The first three tour events will take place on the West Coast in April-May, including:
April 19-22, Monterey, Calif. – Sea Otter Classic Bike Race April 29, Denver, CO – Cherry Creek Sneak (Running Race) May 6-9, Los Angeles, Calif. – Electric Vehicle Symposium
About Think Blue® Think Blue embodies Volkswagen's goal of creating environmentally friendly products and solutions, encouraging more eco-conscious behavior and contributing to a sustainable future. It is about being more responsible on the road and more environmentally conscious-not just in our cars, but everywhere, every day.
By focusing on designing and producing cars that are both environmentally sound and a pleasure to drive, Think Blue is driving progress. These truly are cars without compromise.
About Volkswagen of America, Inc. Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, CC, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.
