CAR GARAGE | Ford EcoSport (2013) | Ford EcoSport's global debut at the 2012 Auto China in Beijing means customers in China will soon be Able to choose an aspirational sports utility vehicle alternative to a small car. The Ford EcoSport offers a confident stance, a high driving position and robust character on top of the agility, and fuel efficiency maneuverability That comes with a compact footprint. With a number of powertrain solutions, Including Ford's newest, most advanced 1.0-liter engine the EcoBoost, Ford EcoSport is designed to be a benchmark in fuel efficiency. The Ford EcoSport reflects our commitment to serve our customers in China and Ford around the world with the cars, utilities and trucks They want and value," said Joe Hinrichs, president, Ford Asia Pacific and Africa. "EcoSport delivers outstanding quality, great fuel efficiency with the 1.0-liter EcoBoost engine, superior safety and really smart design with SYNC." The reveal of Ford EcoSport production follows rapidly after the vehicle's global preview in January 2012 at the Delhi Auto Expo as well as in Brazil, where Ford EcoSport was developed by a team of Ford's global development.
EcoSport joins Ford's global family of small vehicles, the which will reach an annual production capacity of 2 million units by 2015. "The all-new EcoSport is designed and engineered specifically for customers in global growth markets, using Ford's global SUV engineering expertise and reflecting our commitments for quality, leading fuel economy, safety and smart technology," said Raj Nair, group vice president, Global Product Development. The vehicle offers a comprehensive package of standard safety features Including dual front airbags (for driver and passenger) and optional side curtain airbags to protect rear-seat passengers in rollover-type accidents. The Ford EcoSport is also equipped with advanced active safety technologies Such as Anti-Lock Brake System, Electronic Stability Program, and Hill Launch Assist.
Compact and agile, the all-new Ford EcoSport is also full of innovative technologies and features. Ford forecasts 9 million additional vehicles will be equipped with SYNC by 2015 globally as it deploys the Ford-exclusive system in Such products as the new EcoSport. SYNC sets the trend for a hands-free, voice-activated future. Ford EcoSport's digital audio system features a CD/MP3 player, USB and auxiliary slots, iPod connectivity, Bluetooth connection, and a 3.5-inch LCD screen. The EcoSport also comes with a range of key features Such as electric power assisted steering, power windows, remote control locks, dual power side mirrors, Passive Anti-Theft System, Smart Keyless Entry, and Ford Power Start, and rear parking sensors.
Reinforcing Ford's commitment to offer a full portfolio of vehicles in China, the all-new Ford EcoSport will be the second of 15 new vehicles Ford plans to introduce That in the country by 2015. The new investment will increase of Ford's total investment in China to approximately USD 4.1 billion.
