CAR GARAGE | GM Trademarks Buick Riviera Name | GM's trademarking of the name Riviera Could mean a few different Things. Buick is planning on showing off a new Riviera concept car sometime in the near future - a move That Could preview of a future Buick halo car. Buick is getting a rear-drive model of its own on either the Alpha or Zeta platforms. Currently, the only rear-drive Buick is the Chinese-market Park Avenue, the which is a Holden Commodore with a Buick badge. What do you think GM's got in store for the Buick Riviera?
At the 2007 Shanghai Auto Show, it introduced the well-received Buick Riviera Concept. The front-drive car featured gullwing doors and a two-plus-two seating configuration. Had the Riviera Concept been produced, it would have served as Buick's flagship model, just as the nameplate had in the past.
Automakers frequently try to cash in on the nostalgia of old nameplates for new models. Now, According to GM Inside News, GM is set to cash in on a historic nameplate yet again, having filed a trademark for the "Riviera" nameplate.
